New work: If

I recently updated my reel with new works. One of them is a commercial for an insurance company, If, directed by Finn Andersson and produced by Katja Jokinen / Kennel Helsinki. Even though the idea of the commercial is quite simple, it was a nice task to think it through. We ended up shooting the action against the chroma screen, and waited for a perfect forecast to shoot the background plate (I shot it with a Blackmagic Cinema 4K camera). The main action was pointed against green screen and captured with a RED One MX placed on a GF6 crane. Originally, the camera movement was much longer, but it was cut down in the edit. I think the whole package came out quite nicely.

If

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